Your Church Has a Story. Are You Telling It Well?
In our digital age, you might be overwhelmed by the storytelling and marketing tools at your disposal. No other time in history has seen such a rapid expansion of opportunities to communicate and connect.
Yet many churches struggle with knowing how to use digital media effectively. How can you faithfully and effectively way communicate the story of Jesus, and invite others into that story, through your church’s online presence?
During this four-hour on-demand workshop, Telling the Story: A Crash Course in Digital Marketing for Churches, you’ll learn how to fundamentally shift the way you think about digital media and implement your own marketing program—in a way that is responsive to the trends and challenges of communicating in a hyper-connected world.
What You'll Learn
A theological framework for digital marketing
The value and necessity of digital marketing in the 21st century
How to identify and implement mission-specific digital tools
How to access and analyze website traffic and performance data—and put it to work for you
How to evaluate the quality of a church website
Simple strategies to show up on search engines like Google and Bing
Approaches to social media that build community—WITHOUT devolving into hostility and sensationalism
What the goals of a church website should be
Tracing God’s Movement in Our Lives and Neighborhoods
Learn by Doing: Using Action Learning to Discover God’s Leading
Sharing Our Learning: Intentional Reflections on Our Actions
Tuition includes on-demand access to the workshop recording and a private group in the Faith+Lead Learning Lab to connect and share with ministry peers.
Michael Chan, Kris Rolls, Katie Langston, and Ryan Panzer